Privacy Policy
Last updated: REPLACE WITH DATE
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This Privacy Policy explains what information REPLACE WITH YOUR BUSINESS NAME (“we”, “us”, “our”) collects when you visit REPLACE-WITH-YOUR-DOMAIN.com (the “Site”) or buy our digital product Screen-Free Activities for Toddlers, how we use that information, and the choices you have.
By using the Site you agree to this policy. If you do not agree, please stop using the Site.
1. Who we are
- Business name: REPLACE WITH YOUR BUSINESS NAME
- Address: REPLACE WITH YOUR BUSINESS ADDRESS
- Email: REPLACE@YOUR-DOMAIN.com
- Website: REPLACE-WITH-YOUR-DOMAIN.com
We are the data controller for the information described in this policy.
2. Information we collect
a) Information you give us
- Purchase information — your name, email address, billing country and the details of what you bought. This is collected by our checkout and payment provider, REPLACE WITH YOUR CHECKOUT / PAYMENT PROVIDER.
- Support messages — anything you send us by email, including your email address and the content of your message.
b) Information collected automatically
- Device and usage data — IP address, browser type, device type, referring page, pages viewed, approximate location (country/city level) and time spent on the Site.
- Advertising and analytics data — if you arrived from an ad, our advertising partners may record that visit and whether it led to a purchase, so we can measure whether our ads work.
c) What we never collect
- We do not receive or store your full card number, CVV or bank details. Payments are handled entirely by our payment provider.
- We do not knowingly collect information from children. Our product is written for parents and carers; the Site is intended for adults aged 18 or over. If you believe a child has given us personal information, email us and we will delete it.
3. Why we use your information
| Purpose | Legal basis (UK/EU GDPR) |
|---|---|
| To deliver the PDF you bought and send your download link and receipt | Performance of a contract |
| To answer your support emails and handle refund requests | Performance of a contract / legitimate interests |
| To keep the Site secure and prevent fraud or abuse | Legitimate interests |
| To measure how the Site and our ads perform, and to show ads to relevant audiences | Consent (where required) / legitimate interests |
| To send occasional emails about related products or tips, if you opted in | Consent — you can unsubscribe at any time |
| To keep tax and accounting records | Legal obligation |
4. Cookies and tracking technologies
The Site uses cookies and similar technologies. Some are essential (they make the page work); others are optional and help us understand traffic and measure advertising.
Depending on which tools are active, these may include:
- Google (Google Ads & Google Analytics) — measures visits and conversions from Google and YouTube ads. See Google’s Privacy Policy.
- Meta (Facebook & Instagram) Pixel — measures conversions from Meta ads and builds ad audiences. See Meta’s Privacy Policy.
- Pinterest Tag — measures conversions from Pinterest ads. See Pinterest’s Privacy Policy.
- Our checkout provider — sets cookies needed to process your order securely.
You can block or delete cookies in your browser settings, and you can opt out of personalised advertising through Google My Ad Center, your Meta ad preferences, and your Pinterest account settings. Blocking cookies may stop parts of the Site working.
5. Who we share information with
We do not sell your personal information. We share it only with service providers who help us run the business, and only as far as they need it:
- Our checkout and payment provider, to take payment and deliver your file.
- Our email provider, to send your download link, receipts and any newsletter you opted into.
- Our website host and analytics/advertising partners, as described above.
- Professional advisers, or authorities where we are legally required to disclose information.
Some of these providers are based outside your country, including in the United States. Where information leaves the UK/EU, it is protected by an approved transfer mechanism such as the EU/UK Standard Contractual Clauses or an adequacy decision.
6. How long we keep your information
- Order and receipt records: as long as tax law requires (typically 6–7 years).
- Support emails: up to 24 months after the conversation ends.
- Newsletter subscriptions: until you unsubscribe.
- Analytics and advertising data: according to each provider’s retention settings, usually 14–26 months.
7. Your rights
Depending on where you live, you may have the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct information that is wrong.
- Ask us to delete your information, where we are not required to keep it.
- Object to, or ask us to restrict, certain uses of your information.
- Withdraw consent at any time (for example, unsubscribe from emails).
- Ask us not to sell or share your information for targeted advertising, and not to be discriminated against for exercising your rights (California residents).
To exercise any of these rights, email REPLACE@YOUR-DOMAIN.com. We will reply within 30 days. If you are in the UK or EU and are unhappy with our response, you may complain to your national data protection authority.
8. Security
The Site is served over HTTPS, and payments are processed by a PCI-compliant provider. We limit access to personal information to the people who need it. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
9. Third-party links
Our pages may link to other websites. We are not responsible for their content or privacy practices. Please read their policies before sharing information with them.
10. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top always shows the current version. Significant changes will be highlighted on the Site.
11. Contact us
Questions about this policy or about your information? Email REPLACE@YOUR-DOMAIN.com and we will get back to you.